Privacy Policy

We collect the following categories of information:

Information you provide directly:

• Email address (when you join the waitlist or create an account)

• Name and username (upon account creation)

• Profile data, goal descriptions, and quest content you enter into the app

• Payment information (processed securely by a third-party payment processor — we do not store raw card data)

Information collected automatically:

• Device information (browser type, operating system, device identifiers)

• Usage data (pages viewed, features used, session duration, click patterns)

• IP address and approximate location (country/city level)

• Cookies and similar tracking technologies (see Section 6)

We use your information to:

• Create and manage your account and deliver the Service

• Send waitlist confirmations, product updates, and launch announcements

• Personalise your in-app experience (companion behaviour, quest recommendations)

• Analyse usage patterns to improve the product

• Detect and prevent fraud, abuse, or security threats

• Comply with legal obligations

• Respond to your support requests and communications

We will not sell your personal data to third parties. Ever.

If you are located in the European Economic Area (EEA) or United Kingdom, we process your personal data based on the following legal grounds:

• **Consent:** Where you have given clear consent (e.g., joining the waitlist, accepting optional communications).

• **Contract:** Where processing is necessary to perform our agreement with you (e.g., providing the Service).

• **Legitimate Interests:** Where we have a legitimate business interest that does not override your rights (e.g., security monitoring, product analytics).

• **Legal Obligation:** Where we are required to process data to comply with applicable law.

We share your information only with trusted third-party service providers necessary to operate the Service, including:

• **Cloud hosting providers** (for infrastructure and data storage)

• **Email service providers** (for sending transactional and marketing emails)

• **Analytics platforms** (for aggregate usage insights — no personally identifiable data shared)

• **Payment processors** (for handling in-app purchases securely)

All third parties are contractually bound to handle your data securely and only for the purposes we specify. We do not share your data with advertisers or data brokers.

We retain your personal data for as long as your account is active or as necessary to provide the Service. If you delete your account, we will permanently delete your personal data within 30 days, except where retention is required by law (e.g., financial records).

Waitlist email addresses are retained until you unsubscribe, the Service launches, or you request deletion — whichever comes first.

We use cookies and similar technologies to:

• Keep you logged in and remember your preferences

• Understand how users navigate our website and app

• Measure the effectiveness of marketing campaigns

Types of cookies we use:

• Essential cookies (required for the Service to function)

• Analytics cookies (to measure and improve performance)

• Preference cookies (to remember your settings)

You can manage cookie preferences through your browser settings or our cookie consent banner. Disabling essential cookies may affect Service functionality.

Depending on your location, you may have the following rights regarding your personal data:

• **Access:** Request a copy of the data we hold about you

• **Correction:** Request correction of inaccurate or incomplete data

• **Deletion:** Request deletion of your personal data ("right to be forgotten")

• **Portability:** Receive your data in a structured, machine-readable format

• **Restriction:** Request that we limit how we process your data

• **Objection:** Object to processing based on legitimate interests

• **Withdraw Consent:** Where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact us at privacy@awakengame.com. We will respond within 30 days.

The Service is not directed to children under the age of 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal information, we will delete it immediately.

If you believe a child has submitted personal data to us, please contact us at privacy@awakengame.com.

Awaken operates globally. Your information may be transferred to and processed in countries outside your own, including countries that may not have the same level of data protection as your home country.

Where we transfer data from the EEA or UK to countries without an adequacy decision, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) to ensure your data remains protected.

We take data security seriously and implement industry-standard technical and organisational measures to protect your information, including:

• Encryption in transit (TLS/HTTPS) and at rest

• Access controls limiting employee access to personal data

• Regular security audits and vulnerability assessments

• Incident response protocols

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security. If you suspect a security breach, please notify us immediately at security@awakengame.com.

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you via email (if you have an account) and update the "Last updated" date at the top of this page. Your continued use of the Service after changes are posted constitutes your acceptance of the revised policy.

Awaken Studio is the data controller for information collected through the Service.

For privacy-related questions, data requests, or to exercise your rights:

Email: privacy@awakengame.com

Subject line: Privacy Request

Website: https://awakengame.com

For EU/UK users, if you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.